Marketing Specialization
1. What is the difference between sales and marketing?
2. Who is Kotler?
3. How will you sell a “coffee” without making them taste it
4. What do you understand by “intangibility”
5. How will you sell an intangible thing
6. How different is “tangible product selling wrt to intangible selling
7. Being from IT background how is service Vs product selling viewed, Which one does u prefer? And why
8. Punch line and Advertisement
9. What should a be a characteristics of a good Advertisement
10. Comment on 2 favorite adds that has impressed you
11. If you were the marketing manager of Cadbury dark chocolate, How would have you marketed it
12. Any understanding on Integrated communication
13. What do you understand by Brand
14. What is your Brand Value
15. Distinguish between market share Verses Wallet share
