IBPS Specialist Officer Marketing Solved Paper

1. Customisation is used for
(A) Distinguishing customer specific problems
(B) Advertisements
(C) Publicity
(D) Motivating the staff
 (E) Customer Survey

2. Marketing channels mean
 (A) Delivery Period
 (B) Delivery Time
 (C) Delivery Person
 (D) Delivery Place
 (E) Delivery Outlets

3. ‘Push’ marketing style requires
(A)  Proper Planning
 (B) Good pushing strength
 (C) Team Work
 (D) Ability to identify the products
 (E) Aggressive Marketing

 More on Banking related Practise Exams - http://tutioncentral.com/practice-tests/banking
Banking related Interviews Quetsions/ Answers - http://tutioncentral.com/placements/interview-questions
Banking Related Study Materials - http://tutioncentral.com/study-materials/banking-basics

4. Viral styles of marketing includes – Find the wrong answer
 (A) Digital Marketing
 (B) Tele-Marketing
 (C) Sending bulk SMS
 (D) e-mail solicitation
 (E) Door to Door marketing

5. Service Marketing is the same as
 (A) Internet Marketing
 (B) Tele Marketing
 (C) Internal Marketing
 (D) Relationship marketing
 (E) Indirect Marketing

6. A DSA means
 (A) Direct Selling Agent
 (B) Detective Service Agency
 (C) Direct Supplying Agent
 (D) Distribution and Sales Agency
 (E) Dreadfully Superfast Agent

7. A DSA is required to be adept in
 (A) Online Marketing
 (B) Designing Products
 (C) Sending e-mails
 (D) Advertisements
 (E) Communication skills

8. Indirect marketing is undertaken
 (A) By way of advertisements
 (B) By delivering speeches
 (C) At bank counters
 (D) By DSA
 (E) By Cross-selling

9. Incentives are paid to sales persons
 (A) For achieving targets
 (B) For surpassing targets
 (C) For identifying leads
 (D) For designing products
 (E) For talking

10. Buyer resistance can be overcome by
 (A) Cordial relation between buyer and seller
 (B) Good negotiation
 (C) Good after sales service
 (D) Persuasive communication
 (E) TeleMarketing


 More on Banking related Practise Exams - http://tutioncentral.com/practice-tests/banking
Banking related Interviews Quetsions/ Answers - http://tutioncentral.com/placements/interview-questions
Banking Related Study Materials - http://tutioncentral.com/study-materials/banking-basics

11. One of the following is not included in the 7 P’s of marketing. Find the same
 (A) Placement
 (B) Price
 (C) Production
 (D) Promotion
 (E) Product

12. Analysis of marketing problems helps in
 (A) Evaluating marketing opportunities
 (B) Reducing marketing staff
 (C) Reducing profits
 (D) Good communication
 (E) Motivation

13. Innovation in marketing is same as
 (A) Motivation
 (B) Perspiration
 (C) Aspiration
 (D) Creativity
 (E) Team Work

14. Market segment is required for
 (A) Professional Marketing
 (B) OTC marketing
 (C) Internal marketing
 (D) Identifying sales persons
 (E) Identifying prospects

15. Bank ATMs are
 (A) Delivery outlets
 (B) Market Plans
 (C) Personalised Products
 (D) Tools for overcoming buyer resistance
 (E) Motivating tools

16. Internet Banking helps in
 (A) Door to Door Canvasing
 (B) Making more number of cold calls
 (C) Easy access to customer transactions
 (D) Market survey
 (E) Market Research

17. Cross-Selling means
 (A) Selling by a cross section of people
 (B) Selling to HNIs
 (C) Selling to a cross section of people
 (D) Selling to NRIs
 (E) Selling other products to existing customers

18. The USP of a current account is
 (A) High Minimum balance
 (B) No restriction in transactions
 (C) No interest payable
 (D) Restricted Deposits
 (E) Easy credits

19. The USP of car loans is
 (A) High Rate of interest
 (B) Easy EMIs
 (C) Lump-sum Loans
 (D) Available only to doctors
 (E) Available only to businessman

20. Leads for home loans can be obtained from
 (A) Corporate societies
 (B) Existing borrowers
 (C) Builders
 (D) Traders
 (E) Trusts

21. Leads for industrial loans can be available from 
 (A) Reserve bank of India
 (B) District Industries centre
 (C) Colleges
 (D) Export Houses
 (E) Trade Centres

22. SME means
 (A) Selling and marketing Establishment
 (B) Selling and marketing employees
 (C) Sales and Marketing entity
 (D) Small and Medium Enterprises
 (E) Small and Micro Entities

23. The target group of SME loans is
 (A) All salaried persons
 (B) Government undertakings
 (C) All Entrepreneurs
 (D) All students
 (E) All housewives

24. Leads for tractor loans can be availed from
 (A) Farm labourers
 (B) Authorised dealers of tractors and farm equipment
 (C) Bullock cart owners
 (D) Marginal land owners
 (E) RTA officers

25. Customisation results in
 (A) Customer exodus
 (B) Customer retention
 (C) Customer complaints
 (D) Training of staff
 (E) Varying the interest rates

26. Find the correct sentence
 (A) Higher the price, higher the sales
 (B) More number of sales persons leads to more number of sales
 (C) Mission statement is a part of market plan
 (D) Better sales incentives means better performance
 (E) All customers are profitable customers

27. Bancassurance can be sold to
 (A) All banks
 (B) All insurance companies
 (C) Insurance agents
 (D) All existing and prospective bank customers
 (E) Stock brokers

28. The target group for bulk deposits is
 (A) Salaried persons
 (B) Small traders
 (C) Corporate MNCs
 (D) Housewives
 (E) Minor children

29. Debit cards can be sold to
 (A) Existing customers
 (B) School children
 (C) Trusts
 (D) Hospitals
 (E) Educational Institutions

30. Low EMI indicates
 (A) High loan burden
 (B) Long repayment period
 (C) Cheap loans
 (D) Costly loans
 (E) Very short repayment periods

 More on Banking related Practise Exams - http://tutioncentral.com/practice-tests/banking
Banking related Interviews Quetsions/ Answers - http://tutioncentral.com/placements/interview-questions
Banking Related Study Materials - http://tutioncentral.com/study-materials/banking-basics

31. EMI can be a marketing tool when
 (A) EMI is very low
 (B) EMI is very high
 (C) EMI is fluctuating
 (D) EMI is constant
 (E) EMI is ballooning

32. Advertisements are necessary for
 (A) Only old products
 (B) Launching new products
 (C) Only costly products
 (D) Only obsolete products
 (E) Advertisements are wasteful expenses

33. Publicity is required for
 (A) Generating more number of leads
 (B) Better training of sales persons
 (C) Market survey
 (D) Product designing
 (E) OTC marketing

34. NAV is the price of
 (A) Entire fund value
 (B) One unit of a fund
 (C) Surrender value
 (D) Average value of shares
 (E) Dividends paid in a year

35. A master policy in the case of life insurance indicates
 (A) Policy is stale
 (B) Policy is in the name of servant
 (C) Only one life is assured
 (D) There are several beneficiaries
 (E) Life assured should be a male

36. Customer Database is useful for
 (A) Advertisements
 (B) Word of mouth publicity
 (C) CRM functions
 (D) PR functions
 (E) Sales persons’ trainings

37. CRM (Customer Relationship Management) is
 (A) A pre-sales activity
 (B) A tool for lead generation
 (C) An ongoing daily activity
 (D) The task of a DSA
 (E) Back office duty

38. Find the incorrect answer
 (A) Cross selling is an inexpensive way of marketing
 (B) Market segmentation can boost generations
 (C) Customer Lifetime Value is a marketing tool
 (D) Surrogate marketing is a type of viral marketing
 (E) Internet banking can replace ATMs

39. Financial inclusion needs canvasing the accounts of
 (A)  Financial Institutions
 (B) NRIs
 (C) HNIs
 (D) Housewives
 (E) Persons below a specified income level

40. Effective retail banking proposes
 (A) Large premises
 (B) Huge kiosks
 (C) Big sales force
 (D) Coordination between marketing and front office staff
 (E) More products

    Answers

1.  (A)  2. (E)    3.(E)     4. (E)    5.(D)
6. (A)   7. (E)    8.(E)     9. (A)   10.(A)
11. (C)          12. (A)          13.(D)  14. (E)          15.(A)
16. (C)          17. (E)          18.(B)  19. (B)          20.(C)
21. (B)          22. (D)          23.(C)  24. (D)          25.(B)
26. (C)          27. (D)          28.(B)  29. (A)          30.(B)
31. (D)          32. (B)          33.(A)  34. (B)          35.(D)
36. (C)          37. (B)          38.(E)  39. (E)          40.(D)

More on Banking related Practise Exams - http://tutioncentral.com/practice-tests/banking
Banking related Interviews Quetsions/ Answers - http://tutioncentral.com/placements/interview-questions
Banking Related Study Materials - http://tutioncentral.com/study-materials/banking-basics
Free Online Practise Exams and Preperatory Materials on JAIIB - http://tutioncentral.com/practice-tests/banking/jaiib
Free Online Practise Exams and Preperatory Materials on CAIIB - http://tutioncentral.com/practice-tests/banking/caiib
Free Online Practise Exams and Preperatory Materials on  Certified Financial Planner - http://tutioncentral.com/practice-tests/banking/cfp
Free Online Practise Exams and Preperatory Materials on NCFM Certifications - http://tutioncentral.com/practice-tests/ncfmcertifications